Rocked by the economic slump over the past couple months, prominent hamburger and hamburger bun producers have finalized a deal to make a more inconsistent package count for two reason: to reverse their declining sales and to decrease its consumers’ morale. Previously, packages of burgers and buns were commonly sold in groups of eight and twelve, forcing consumers to either buy extra packages to have comparable numbers or to waste excess buns. We spoke to a manager at one of the involved bun companies.
“Honestly, things weren’t going great for us. Economic slump and all, we had to find a way to revise our business model to stabilize this sales drop. Used to be that you were forced to buy three burger packages and three bun packages, but it just isn’t up to date anymore. After consulting with our sales and marketing teams, we tried to find the best combination to have consumers buying an unnecessary amount of buns and burgers. It’s a win-win, really.”
The manager reported that the new burger and bun package counts will be 9 and 15, respectively. In order to match the two, consumers will have to buy ratios of 5 and 3 packages, compared to the previous 3 and 2 packages of burgers and buns. Any bundle other than this ratio will find the consumer wasting at least 3 burgers of buns.
“In times like this we really need to discover crafty ways to survive the slowdown,” the executive said. “And, it’s always nice to see others facing small grief at the grocery store. Something warming about feeling like your life is less bad than others. Oh yeah, and the better sales, too. That’s also important I guess.”
The hamburger and buns producers have reportedly reached out to sausage and hot dog bun vendors as well. Chips and dips manufacturers have also been watching closely at their success as sales teeter across the grocery stores aisles.
